CASE STUDY
FABRIC LEADER
No. 1 doctor for your Clothes
The Brand
5aSec is a textile care industry founded in the 1960’s in France and as of today, has a global presence in around 31 countries all around the world. They specialize in Dry Cleaning, Laundry, Roll Press, Steam Press & Alteration services. Their vision is to transition from the largest chain of dry cleaners to the most trusted and best dry cleaners in the world
Problem Statement
5aSec didn’t have enough global presence. They lacked strong voice in digital world. They couldn’t connect to the right audience. Existing engaging levels of 5aSec was very low
Identified Objectives
- Create strong global presence
- Connect 5aSec to right audience
- Strengthen the voice of 5aSec in the digital world
- Improve the brand recall overall rate
- Providing an image which help in acquiring many more new customers and global business partners
- Engaging existing users and create a strong bond between 5aSec
- Providing support in achieving 5aSec goal of becoming Fabric Leader
- Connect 5aSec to the brand loyalists
- Keeping a constant watch over all the digital fronts
- Managing the online reputation of the brand
Strategy
Quick Tips
sunSTRATEGIC created a platform where 5aSec provided quick tips which helped it’s viewers in maintaining their fabric in a better state.
Brand Promotion
Different events which includes brand promotion at various colleges were organized to the promote the brand image of 5aSec
Location
Location details of 5aSec products were made available on different social media platforms. Through this customers reached door steps of 5aSec
Gentleman’s Guide
A gentleman guide was provided which talked about every piece of cloth a gentleman wears and significance of it
Garment tip
To keep viewers interested, garment tips were frequently provided on social media
Offline
sunSTRATEGIC designed website banners and print ads like newspaper ads, hoardings and flyers and also tabulate the daily response and created weekly reports of the online reputation of 5aSec
Call to action
5aSec users were encouraged to contribute for the brand sake
Cross Promotion
Promotion of brand was done through different popular social media platforms like Facebook, Instagram and Twitter to keep targeted audience connected and engaged
Results
0
User Rating
0
Likes
0
%
Engagement Level
Conclusion
sunSTRATEGIC has given 5aSec a social makeover and it is reflected in the increased no. of engagement with the fans. Also, with the followers sharing our content on other social platforms, it gives the company a wider viewership. Our creative team came up with the posts, day in day out, by a collaborative effort between the content writers and the designers. We also kept constant watch over the management of the online reputation. We did this by checking on a daily basis, by studying their online performance on various social media platforms and tabulating the information to give 5aSec a professional statistical analysis