Right keyword
sunSTRATEGIC studied the campaign to the last detail and concluded that ‘Loans’ is a highly searched keyword. This was an opportunity that needed to strategize so that we rank organically on that keyword.
Relevant content
sunSTRATEGIC has provided Bajaj with content which connects to the right target audience and increase their leads
EMI
The most important keyword was found to be ‘EMI’. It is a highly searched keyword with a monthly volume of approximately 121,500. All the online activities were drawn around EMI to get maximum leads.