CASE STUDY
OIL AND GAS PROVIDERS
India’s leading provider of logistics services to the oil, gas, and chemical
The Brand
Aegis Group plays a key role in India’s downstream oil and gas sector, and its flagship company, Aegis Logistics Limited, is India’s leading oil, gas, and chemical logistics company. Our vision is to be the industry leader in our business segments by delivering superior customer service with a focus on quality, safety, and environmental standards. Aegis Group also operates internationally through its sourcing and trading subsidiaries located in Singapore. Their vision to be India’s leading provider of logistics services to the oil, gas, and chemical
Problem Statement
They lacked an appealing website and were unable to target the right audience. Also, there was a need of creative print and offline media to improve awareness of the brand.
Identified Objectives
- Create a new user friendly website
- Provide creative print and offline media
- Improve engaging levels of the customers
- Raise website ranking of the brand
- Increase the brand awareness
- Create interesting content for the offline media
- Add more appealing features to the website
- Target the right audience
Strategy
Website
sunSTRATEGIC provided a new website which is more user friendly and more appealing to the viewers. This was done to improve the engaging levels of the consumers. Relevant content was shown on website to target the right audience pool
Print and Offline media
sunSTRATEGIC created appealing interesting and engaging content about the brand for the offline media. This was done to target the right audience pool and educate them about the brand. Through this, brand awareness further increased
Conclusion
sunSTRATEGIC has given Aegis a social makeover and it is reflected in the increased no. of engagement with the fans. Our creative team comes up with the posts, by a collaborative effort between the content writers and the designers for the offline media. We also kept constant watch over the management of the online reputation. We did this by checking on a daily basis, by studying their online performance on various social media platforms and tabulating the information to give Aegis a professional statistical analysis.