casestudy

CASE STUDY

FACE WASH

Your daily cleansing & skin rejuvenation face wash

The Brand
Torrent Pharma is a pharmaceutical company founded in 1971 in Western India but as of today has a global presence all around the world. They specialize in CV, CNS, GI, Diabetology, and Women’s Health & Pain Management. Their vision is to be the leader in the pharmaceutical industry.
Problem Statement
Ahaglow is a daily cleansing & skin rejuvenation facewash. Ahaglow comes with Glycolic acid, aloe vera & vitamin E that gives you a clear and healthy skin. Ahaglow needed a impactful product launch which help it stand apart from already crowded face wash industry. It wanted to show its uniqueness through its marketing efforts.
Identified Objectives
Strategy
Social Media Platforms

Online awareness was increased through effectively managing social media fronts like facebook and instagram. Also, measured the reach of this pages.

Interesting Comics

To make ahaglow stand apart for its competitors and also get the attention of the crowd, sunSTARTEGIC created comics in way that targeted audience can relate with them.

Content

Influential content was written keeping both targeted audience and brand image in mind. This content was based on popular topics.

Conclusion
sunSTRATEGIC has given Aha glow a social makeover and it is reflected in the increased no. of engagement with the fans. Also, with the followers sharing our content on other social platforms, it gives the company a wider viewership. Our creative team comes up with the posts, day in day out, by a collaborative effort between the content writers and the designers. We are also, keeping constant watch over the management of the online reputation. We do this by checking on a daily basis, by studying their online performance on various social media platforms and tabulating the information to give Aha Glow a professional statistical analysis.