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CASE STUDY

Dessert Solutions

Growing chain of ice cream parlours in India

About Apsara Ice Creams

Apsara Ice Creams, founded in 1971, has completed half a decade in the ice cream business. Apsara Ice Creams has evolved significantly, with more than 50 flavours and 125 + outlets. The ice creams are made with a unique handcrafted process. Only fresh full cream buffalo milk is used in the ice cream which gives it a creamy texture, and it’s packed with natural goodness of fresh fruits and dry fruits.

PROJECT REQUIREMENT

The client was seeking for an inbound and outbound customer care team that could resolve their customer queries in the shortest time possible while maintaining the highest level of professionalism and empathy.

  • To answer customer queries in both English and Hindi.
  • To handle calls and emails.

They needed a team to manage all of their social media profiles and respond to every customer review as promptly as possible with the appropriate resolution.

  • Google reviews
  • Zomato reviews
  • Facebook & Instagram comments
  • Facebook messenger
sunSTRATEGIC’s SOLUTION
01. Call Centre
  • We provided them with our best call centre agents who handled both, inbound and outbound calls with perfection and the fastest response time.
  • Professionals from our dedicated outbound and inbound call centres are available 24 hours a day, 7 days a week.
  • Our call centre representatives are well-trained and experienced, with strong communication, marketing, and sales abilities.
  • With sunSTRATEGIC all your confidential information is protected by a Non-Disclosure Agreement.
  • All calls are monitored and recorded, and our management is constantly monitoring call quality.
  • Apsara ice creams call log report in which we have always achieved 100% satisfaction
02. Email Support
  • We also managed their email support, providing a multi-channel presence to address their customers' queries and complaints at the initial point of contact, ensuring great value conception.
  • Our operators effectively delivered prompt and passionate responses to the inquiries, ensuring that the customers' demands are satisfied in a way that benefits the company.
03. Online Reputation Management (ORM)
  • ORM (Online Reputation Management) is becoming one of the most important and effective tools to have in your inventory for improving your company's reputation and image. Managing these evaluations on a public forum is critical, especially if your band is not being perceived correctly by your audience.
  • Our trained marketing strategists and professional experts work around the clock to assist the customer in removing bad reviews, creating SEO-friendly content, and increasing visibility.
  • Our team responds to comments immediately, empathically, and with the appropriate resolution.
  • We keep our wording basic, clear, and proper while still maintaining a level of elegance that distinguishes our responses from the rest.
  • We are dedicated to helping our clients build their businesses online with assured results and complete customer satisfaction.
  • The brand's online reputation was managed by handling all its social media pages and responding to the customer’s reviews, providing them with the best resolution, all in the shortest span of time.
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