CASE STUDY
FINANCIAL SERVICES
The Financial advisors
The Brand
Bajaj Finserv was formed in April 2007 as a result of its demerger from Bajaj Auto Limited to further the Group’s interests in financial services. Its insurance joint ventures with Allianz SE, Germany, namely Bajaj Allianz Life Insurance Company Limited and Bajaj Allianz General Insurance Company Limited are engaged in life and general insurance business respectively. Bajaj operates with a simple philosophy of never settling for good, and always aiming for great. Their wide and growing portfolio of products across lending, insurance and wealth advisory bears testimony to this belief.
Problem Statement
Bajaj Finserv search campaign was performing fairly well. However, they want to achieve more through this search campaign
Identified Objectives
- Find most searched key word related to services they offer
- Capitalize on the popularity of the selected keyword without bidding on it
- To be on better terms with SEO compared to the competitors
- To be able to generate the maximum visits by using selected keyword
Strategy
Right keyword
sunSTRATEGIC studied the campaign to the last detail and concluded that ‘Loans’ is a highly searched keyword. This was an opportunity that needed to strategize so that we rank organically on that keyword.
Relevant content
sunSTRATEGIC has provided Bajaj with content which connects to the right target audience and increase their leads
EMI
The most important keyword was found to be ‘EMI’. It is a highly searched keyword with a monthly volume of approximately 121,500. All the online activities were drawn around EMI to get maximum leads.
Results
0
User Rating
0
Likes
0
%
Engagement Level
Conclusion
sunSTRATEGIC has given Bajaj a social makeover and it is reflected in the increased no. of engagement with the fans. Also, with the followers sharing our content on other social platforms, it gives the company a wider viewership. Our creative team comes up with the posts, day in day out, by a collaborative effort between the content writers and the designers. We also kept constant watch over the management of the online reputation. We did this by checking on a daily basis, by studying their online performance on various social media platforms and tabulating the information to give Bajaj a professional statistical analysis.