CASE STUDY
KITCHEN APPLIANCE
Every Detail Has A Purpose
The Brand
bulthaup’s philosophy is clear: every detail has a purpose. The company’s signature kitchens are revered for their clean lines, ergonomic layout and precision German engineering and manufacturing – all of which are fundamental to creating timeless living spaces that are meant to be used. bulthaup kitchens feel as inviting and comfortable from the first day of installation throughout the lifetime. Proprietary seamless interior components, premium wood veneers layered with aluminum and precision hardware are a few of the details that reflect the high level of craftsmanship associated with the bulthaup signature. From modest to premium collections, all products are built to the highest possible standards.
Problem Statement
The brand was planning on expansion. In this process of expansion, they needed right means to increase the awareness about their brand and their product portfolio.
Identified Objectives
- To increase the brand awareness
- To manage the social media fronts
- To target the right population for the brand awareness
- To provide relevant and interesting content on all the social fronts
- To info brand targeted population with all the details about their product portfolio
- To design appealing creative which will help in attracting more crowd
Strategy
Social media fronts
Online awareness was increased through effectively managing social media fronts like facebook and instagram. Also, measured the reach of this pages.
Product portfolio
Information about different products of the brand were provide on social media pages. To grab the attention of maximum no of individuals, interesting posts were designed
Online reputation
The brand online reputation was managed by putting a constant watch on all the social media pages performance. Also, constantly thought of ways to improve this metrics Provided the brand with interesting content and matched it with apt creative. Also, added hashtags which will increase the reach and viewership of each post.
Conclusion
sunSTRATEGIC has given bulthaup a social alteration and it is reflected in the augmented number of engagement with the fans. Also, with the followers partaking our content on other social platforms, it gives the company a wider viewership. Our creative team comes up with the posts, day in day out, by a combined endeavor between the content writers and the designers. We are also, keeping steady watch over the management of the online reputation. We do this by checking on a daily basis, by studying their online performance on various social media platforms and tabulating the information to give bulthaup a skilled arithmetical analysis.