CASE STUDY
WEDDING PLANNING AGENCY
Creators of your dream weddings
The Brand
Cineyug Celebrations is a wedding planning agency founded 30+ years back in India by the Morani’s but as of today, has a global presence all around the world. They specialize in every wedding event from bachelor party to sangeet to pheras and even baby showers. Their vision is to give every individual the dream wedding they aspire to have.
Problem Statement
Cineyug Celebrations had weak presence globally and were unable to attract the right audience. They lacked a strong voice in digital world.
Identified Objectives
- Give the brand strong voice globally
- Create content which is attracts targeted audience attention
- Create buzz around Cineyug Celebrations in digital world
- Manage reputation of the brand
- Design a new look for the brand which grabs interest of many more individuals
- Create a powerful presence in the market
- Keep a constant watch over all the digital fronts
- Connect 5aSec to the brand loyalists
- Keeping a constant watch over all the digital fronts
- Improving the brand awareness
Strategy
Branding
sunSTRATEGIC created the whole look and feel of the #CineyugCelebrations coffee table book to launch their presence in the market
Destination Wedding Planners Congress
sunSTRATEGIC began by launching them at the Destination Wedding Planners Congress in the year 2014 in Greece where leading planners met luxury suppliers.
Results
0
User Rating
0
Likes
0
%
Engagement Level
Conclusion
sunSTRATEGIC has given Cineyug Celebrations a social makeover and it is reflected in the increased no. of engagement with the fans. We also kept a constant watch over the management of the online reputation by checking on a daily basis, by studying their online performance on various social media platforms and tabulating the information to give Cineyug Celebrations a professional statistical analysis