CASE STUDY
NON-PROFIT ORGANIZATION
Fight against Sexual Exploitation
The Brand
Guria, a non-profit organisation, has been fighting the sexual exploitation of women & girls specially forced prostitution & trafficking which has further become severe and complex due to sex tourism and spread of HIV/AIDS. While responding to their immediate suffering we are focusing on the root causes of prostitution poverty and inequality. We strongly believe that it is not charity that is wanting in the world-it is justice to make a humane world where all beings co-exist in harmony.
Problem Statement
Existing online presence of guria was extremely low. This way they would get really low support to fight against the exploitation suffered by the women. In turn this was effecting the funding of the NGO
Identified Objectives
- To increase the awareness about guria
- To let individuals of india know their responsibility
- To make Indians aware about present situation of women exploitation of the country
- To help guria gather as much as support provided
- To improve the online presence of guria
- To manage social media platforms of guria
- To provide a content strategy which targets the right emotions of the audience
- To pair the content with creatives which will help the crowd visual present situation more aptly
- To increase greater cause awareness
Strategy
Social media fronts
Online awareness was increased through effectively managing social media fronts like facebook and instagram. Also, measured the reach of this pages.
Website
sunSTRATEGIC has designed a new website which is more appealing to the targeted audience. This new website was a organized structure. Also, it was made to be more user friendly compared to last website.
Blogs and Creatives
SunSTRATEGIC provided the brand with blogs with content which is impactful, relevant and also viral. To show the reality of the india, a range of influential creatives were used to highlight the greater cause
Conclusion
sunSTRATEGIC has given guria a social alteration and it is reflected in the augmented number of engagement with the fans. Also, with the followers partaking our content on other social platforms, it gives the company a wider viewership. Our creative team comes up with the posts, day in day out, by a combined endeavor between the content writers and the designers. We are also, keeping steady watch over the management of the online reputation. We do this by checking on a daily basis, by studying their online performance on various social media platforms and tabulating the information to give guria a skilled arithmetical analysis.