CASE STUDY
INDIAN CONGLOMERATE
India's foremost diversified conglomerates
The Brand
The Indiabulls Group is an Indian conglomerate headquartered in Gurgaon, India. It was founded by Mr. Sameer Gehlaut (Chairman) in 1999, and operates in sectors spread across housing finance, real estate & wealth management. The three main independently listed companies of the group are Indiabulls Housing Finance Limited (IBHFL), Indiabulls Real Estate Limited (IBREL), and Indiabulls Ventures Limited (IBVL). The Indiabulls Group has a net worth of 153.32 billion (US$2.4 billion) as of 30 June 2015 and is one of the top dividend paying groups amongst the Indian listed promoter owned group/companies.
Problem Statement
The online presence of indiabulls was considerably low. They needed a digital media strategy which puts them at equals with their competitors
Identified Objectives
- To design a digital media strategy for the brand
- To create each and every element of the strategy in detailed
- To increase brand awareness
- To improve the no of leads of the brand
- To make a strategy plan which will be both effective and efficient
- To critically analysis all the other companies present in the same field
- To think of USP of the strategy which will give the brand, attention from the end customers
- To create means where only right audience are targeted
- To increase the engaging and satisfaction levels of brand’s customers
- To manage online reputation of the brand
Strategy
Digital Marketing Strategy
sunSTRATEGIC has provided a overall initial digital marketing strategy which will give the brand a firm base in their operating industry.
Website
Website is one of most chosen means in understanding the different aspects of the organization. Hence, it is important to have an apt website. sunSTRATEGIC helped the brand in designing the website through which the brand can gain many benefits such as increased brand awareness, improved brand engaging levels..etc.
Search Engine Optimization
The science behind getting more individuals to any online page is SEO. This implemented in the right way will perform miracles for the company. With the help of sunSTRATEGIC, the brand gained much more exposure in the online world by implementing right SEO plan
Google Leads
Every function done in the organization is expected to connect back to the profit function of the company. With the help of sunSTRATEGIC created strategy, the brand gained lot of leads. In turn, this positively influenced the income statement of the brand
Above the Line Marketing
Influential and impactful ideas were presented by sunSTRATEGIC for targeting mass population of highly diverse country.
Content Strategy
Content is the one of the important way through most companies try to connect with the customers. It is one of the powerful tool which all the marketers rely on. Understanding the importance of the content, sunSTRATEGIC came up with the content strategy which will help the brand grow at faster pace.
Media
Media work as double edged sword in spreading the awareness. If done in a careful manner, it will have a strong positive impact on the company performance. sunSTRATEGIC provided assistance to the brand in the this task.
Conclusion
sunSTRATEGIC has given Indiabulls a social alteration and it is reflected in the augmented number of engagement with the fans. Also, with the followers partaking our content on other social platforms, it gives the company a wider viewership. Our creative team comes up with the posts, day in day out, by a combined endeavor between the content writers and the designers. We are also, keeping steady watch over the management of the online reputation. We do this by checking on a daily basis, by studying their online performance on various social media platforms and tabulating the information to give Indiabulls a skilled arithmetical analysis.