casestudy

CASE STUDY

THE LEADING EXPERTS

It holds the world

The Brand
Macksprings is one of the leading experts in the manufacture and supply of conventional or multi leaf and parabolic springs for commercial vehicles (LCVs and HCVs) in India. Macksprings has a huge setup in Ambernath
Problem Statement
Macksprings were unable to gather lot of engaging customers due to incomplete website, lack of appropriate content and creatives on website pages .This lead to low website ranking.
Identified Objectives
Strategy
Website

sunSTRATEGIC created a new captivating website which lead to more website traffic. This in return resulted in more leads which helped in revenue generation

SEO driven content

sunSTRATEGIC has created SEO driven content which directed greater audience towards Mack Springs

Creatives

sunSTRATEGIC has 2D,3D creatives and videos which are more appealing to the viewers

Conclusion
sunSTRATEGIC has given Macksprings a social makeover and it is reflected in the increased no. of engagement with the fans. Our creative team comes up with the posts, day in day out, by a collaborative effort between the content writers and the designers. We also kept constant watch over the management of the online reputation. We did this by checking on a daily basis, by studying their online performance on various social media platforms and tabulating the information to give Macksprings a professional statistical analysis.