sunSTRATEGIC exercised a two point approach towards creating a digital awareness and engaging users. It executed the overall strategy by dividing it into different parts. They are
sunSTRATEGIC helped Menarini launch platform #Beauty&HealthMthys where viewers can clear doubts about their myths in regards to having a clear and free from blemishes skin. This helped the brand resonate more with viewers. Thus, helped Menarini in creating a stronger bond with its users
Users were provided with some of the expert advices related to skin problems
Menarini users are provided with tips which help them maintain their natural beauty
To attract more viewers, sunSTRATEGIC introduced various attention attracting comics
sunSTRATEGIC has created festival ecards in the name of Menarini and delivered it through different online platforms. This was further circulated by platforms users to different individuals. Through this awareness of brand papulex has increased and also it helped in bran recall.
Location details of different stores which provide papulex was mentioned on different social media platforms
Introduced features which captured testimonials of different Papulex to increase the brand credibility