CASE STUDY
JEWELRY UNIVERSE
Art Made To Reflect Her Spirit
The Brand
Payal Mehta, the founder of Payal New York, an independent jewelry designer specializing in bespoke fine jewelry. She also produces a handful of fresh, easy-to-wear fine jewelry collections based on inspirational, tailor- made themes with stones and motifs that speak directly to women’s spirit and natural inner strength.
Problem Statement
Payal New york website page lacked in interesting content. Due to which the engaging levels of viewers were low. There was a need of content strategy for the website. Also, there was a need to improve overall visual appeal of the website.
Identified Objectives
- To improve the engaging levels of the website
- To provide the brand with an apt content strategy
- To create blogs with relevant and viral content
- To pair all the blogs with eye catching images
- To improve overall appeal of the website
Strategy
Blogs and Creatives
SunSTRATEGIC provided the brand with blogs with content which is interesting, relevant and also viral. To add more to the appeal of the website, attractive images were provided to the website.