Art Made To Reflect Her Spirit

The Brand
Payal Mehta, the founder of Payal New York, an independent jewelry designer specializing in bespoke fine jewelry. She also produces a handful of fresh, easy-to-wear fine jewelry collections based on inspirational, tailor- made themes with stones and motifs that speak directly to women’s spirit and natural inner strength.
Problem Statement
Payal New york website page lacked in interesting content. Due to which the engaging levels of viewers were low. There was a need of content strategy for the website. Also, there was a need to improve overall visual appeal of the website.
Identified Objectives
Blogs and Creatives

SunSTRATEGIC provided the brand with blogs with content which is interesting, relevant and also viral. To add more to the appeal of the website, attractive images were provided to the website.