Payal Mehta, the founder of Payal New York, an independent jewelry designer specializing in bespoke fine jewelry. She also produces a handful of fresh, easy-to-wear fine jewelry collections based on inspirational, tailor- made themes with stones and motifs that speak directly to women’s spirit and natural inner strength.
Payal New york website page lacked in interesting content. Due to which the engaging levels of viewers were low. There was a need of content strategy for the website. Also, there was a need to improve overall visual appeal of the website.
To improve the engaging levels of the website
To provide the brand with an apt content strategy
To create blogs with relevant and viral content
To pair all the blogs with eye catching images
To improve overall appeal of the website
Blogs and Creatives
SunSTRATEGIC provided the brand with blogs with content which is interesting, relevant and also viral. To add more to the appeal of the website, attractive images were provided to the website.