CASE STUDY
HEALTHY FOOD PRODUCER
Addressing unhealthy living problems
The Brand
Puro group believes in effortless changes that go a long way. With their food solutions they hope to see a future where 125 crore healthy Indians achieve a “Chronic Disease Free” life, with a small change in their diet. Puro brand was started by a 3rd generation entrepreneur Mr. Ruchir Modi who was previously the executive director at Torrent group.
Problem Statement
Puro group present website was not targeting the right audience. Also, existing website lacked relevant content and appealing creatives. This all lead to lower website ranking and lower website reach.
Identified Objectives
- To create a new website which resonates with the brand image
- To improve the website ranking
- To target the right audience with the website
- To increase the reach of the website
- To provide required information about the brand to the website viewers
- To design appealing creatives which connects with the targeted viewers
- To make content which will add value to the website and the viewers
- To improve the brand awareness
- To info audience about the product portfolio offered by puro Group
- To add interesting blogs in relation with the brand
Strategy
Website
sunSTRATEGIC has designed a new website which is more appealing to the targeted audience. This new website was a organized structure. Also, it was made to be more user friendly compared to last website.
Creatives
Attractive creatives which resonate with the brand image were shown on the website. This helped puro group get into vision of right audience
Content
Interesting content was created for the website. Through this, engaging levels of the website improved. Also, brand awareness improved. Various blogs about the products were displayed in the website.
Conclusion
SunSTRATEGIC has given Puro group a social alteration and it is reflected in the augmented number of engagement with the fans. Also, with our viral content, it gives the company a wider viewership. Our creative team comes up with the posts, day in day out, by a combined endeavour between the content writers and the designers. We are also, keeping steady watch over the management of the online reputation. We do this by checking on a daily basis, by studying their online performance and tabulating the information to give puro a skilled arithmetical analysis.