CASE STUDY

Review of Goals

01

interviews with Bakeries

144 Bakeries

Due Date: 12/22/21

Cake for U

Mumbai

Key pointers:

Cocoa Confections,

Mumbai

Key pointers:

Pirajee Bakery

Pune

Key pointers:

Interacted with the owner, Pranav Chawduri
Type of Location: Economy
Cost of standard ½ Kg cake is Rs 320
No. of years in operations 1.5 years
Retail presence, Online delivery: present on Zomato and Swiggy

Kekiz Bakery

Pune

Key pointers:

Review of Goals

02

Consumer survey execution

250 consumers.

Due Date: 1/3/22

01

Analysis of 1:1 interviews with Bakeries

Due Date: 1/1/22

02

Consumer survey analysis

250 consumers. Due Date: 1/10/22

03

Level 2 Competition Study + Analysis

Due Date: 1/17/22

Videos on Social Media

Key Highlights

Most respondents have purchased a cake more than 10 times in the last 5 years.
60% have responded that they have purchased a cake more than 10 times in the last 5 years for someone else.
28.8% have ordered a cake online at least once.
Birthday and Anniversary are the biggest reason for purchasing a cake followed by Farewell and Christmas.
Most used modes are Aggregators like Zomato, Swiggy and Physically or by calling the Bakery
Pros of purchasing online are: It saves time, Online ordering is easy for last minute orders, allows for last minute orders and it is easy to send cakes to friends / family residing in other cities
Cons of purchasing online are: I like seeing my cake online before purchasing, It takes away the experience, and I cannot customise the cake
46.2% have stated they had a good experience with delivery of cakes