CASE STUDY
Culinary Excellence
Pioneering Kitchen Innovation
The Brand
Sub-Zero and Wolf: Corporate companions and kitchen soul mates. Together they create products with timeless aesthetic value. Over the years, the legendary reliability of Sub-Zero appliances has given our customers the confidence to invest not merely in a kitchen that meets their needs, but one that fulfils their highest aspirations in both function and design, and brings them a lifetime of satisfaction. Wolf cooking equipment is highly specialized, putting precise control in the hands of consumers via easy-to-use technology. Refined through more than eight decades in commercial kitchens, Wolf products are the ideal kitchen companions to Sub-Zero, created in the same spirit of quality and innovation.
Problem Statement
Both the brands were planning on expansion. In this process of expansion, they needed right means to increase the awareness about their brand and their product portfolio.
Identified Objectives
- To increase the brand awareness
- To manage the social media fronts
- To target the right population for the brand awareness
- To provide relevant and interesting content on all the social fronts
- To info brand targeted population with all the details about their product portfolio
- To design appealing creative which will help in attracting more crowd
Strategy
Social media fronts
Online awareness was increased through effectively managing social media fronts like facebook and instagram. Also, measured the reach of this pages.
Product portfolio
Information about different products of the brand were provide on social media pages. To grab the attention of maximum no of individuals, interesting posts were designed
Online reputation
The brand online reputation was managed by putting a constant watch on all the social media pages performance. Also, constantly thought of ways to improve this metrics
Appealing content and creatives
Provided the brand with interesting content and matched it with apt creative. Also, added hashtags which will increase the reach and viewership of each post.
Conclusion
sunSTRATEGIC has given subzero a social alteration and it is reflected in the augmented number of engagement with the fans. Also, with the followers partaking our content on other social platforms, it gives the company a wider viewership. Our creative team comes up with the posts, day in day out, by a combined endeavor between the content writers and the designers. We are also, keeping steady watch over the management of the online reputation. We do this by checking on a daily basis, by studying their online performance on various social media platforms and tabulating the information to give Subzero a skilled arithmetical analysis.