CASE STUDY
CAB SERVICES
The ride of a Lifetime
The Brand
Taxi For Sure is a taxi booking portal which enables consumers to book taxis online. They are an aggregator of car rentals and taxis. It was founded in 2011 in India. They work with various taxi operators and enable them with technology to ensure customers get an easily accessible, safe & reliable taxi ride ‘for sure’.
Problem Statement
Awareness about the brand was very low. The image of taxi for sure was not attracting customers’ attention. It was facing troubles in building brand loyalty. Engagement in all the social platforms was low.
Identified Objectives
- Increase the digital brand awareness
- Create a new image which resonates more with the customers
- Improve the digital engagement in different platforms
- Reaching out to dissatisfied customers and solving their issues
- Increase the brand recall overall
- Retaining the existing customers
- Raise the customer satisfaction
Strategy
Arpan Related Campaign
Queries of customers were answered with empathy and a sense of brand loyalty with the customers were created.
Quirky Posts
sunSTRATEGIC came up with some of the interesting posts which especially reflect the daily life of targeted customers
Behind the wheels
Through behind the wheels, sunSTRATEGIC has shared different taxi driver’s stories
Results
0
User Rating
0
Likes
0
%
Engagement Level
Conclusion
Our campaign helped more people discover and understand this brand’s culture on a wider platform. We achieved all this while meeting the KPI’s. People could relate to the brand and use their services as we built a stronger bond with our initiative