CASE STUDY
PHARMACEUTICAL COMPANY
Breathing life into patients
The Brand
Torrent Pharma is a pharmaceutical company founded in 1971 in Western India but as of today has a global presence all around the world. They specialize in CV, CNS, GI, Diabetology, and Women’s Health & Pain Management. Their vision is to be the leader in the pharmaceutical industry.
Problem Statement
In spite of being well known company in the pharma world, digital presence was not wide spread. Torrent desired for a brand image which highlights their culture Also, there was a need of better online recruitment system.
Identified Objectives
- Create a brand image which focus on their culture
- Design a effective online recruitment system
- Improving the engaging levels of the brand
- Make Torrent brand stand apart from its competitors
- Create content which connects with the viewers
- Increase global presence of the brand
- Managing online reputation
- Handle different social media fronts of the brand
Strategy
LinkedIn
Through LinkedIn, sunSTRATEGIC has targeted right pool of candidates for the recruitment process
Culture at torrent
sunSTRATEGIC pioneered the concept of “The Contribution Culture” for Torrent Pharma. As our client believes that company comes first, we want to spread the word of how powerful each contribution in the company is as well as stress on the significance of execution within Torrent Pharma.
Core Values and Motivation
sunSTRATEGIC center our posts on these core values and motivations; they are Integrity, Excellence, Customer and Family first, Teamwork, Constant Learning and Responsibility and the Contribution Culture includes posts about the various facilities provided to the Torrentians.
CSR: #DoYourBit
sunSTRATEGIC helped Torrent pharma promote their social responsibility activities through #DoYourBit campaign
#WomenAtTorrent
sunSTRATEGIC helped Torrent fight the gender discrimination faced by women in corporate world
Timeline/Press/Recognition
We constantly updated all the stakeholders of the torrent by uploading posts on all the major happenings in torrent pharma
Tips
To improve engaging levels, general health tips, life hacks were provided on all the social media platforms
Conclusion
sunSTRATEGIC has given Torrent Pharma a social makeover and it is reflected in the increased no. of engagement with the fans. Our creative team comes up with the posts, day in day out, by a collaborative effort between the content writers and the designers. We are also, keeping constant watch over the management of the online reputation. We interact with the fans on a regular basis with regards to their comments, acknowledging their positive feedback and interacting to form a fan base that extends into future endeavors.